Izakaya

CLIENT

‍

This izakaya is a new dining concept (location still under wraps, currently in pre-launch) that fuses Asian and Spanish cuisine, reflecting the chef-owner’s own culinary roots.

‍

THE ASK

‍

The owner needed a partner who could take his vision and turn it into a complete brand and space, from logo to interior design, and show him in photorealistic detail exactly what it would look like before a single nail was hammered.

‍

OUR SOLUTION

‍

Drawing from the same well as the owner, the meeting point of Asia and Spain, we designed a brand and space that feels authentic rather than forced, combining elements that have no obvious business being together. Our workflow let us run through dozens of design iterations in a fraction of the usual time, each one presented at near-final fidelity. The client never had to imagine the end result from sketches. He saw his place almost finished at every stage.

From there, we produced videos showing the final vision: the interior with guests, dishes from the menu, staff wearing the branded merch we’d designed for them. Everything came together as one system: branding, social media templates, menu design.

‍

‍

RESULTS

‍

- A complete pre-launch brand world before opening day

- Dozens of design iterations at near-final fidelity

- One system across brand, space, menu, merch, and content

DELIVERABLES

‍

Full branding and visual identity. Interior and spatial design. Detailed 3D visualisations (stills and video). Videos presenting the final concept (interiors, dishes, merch in context). Merch design and production (e.g. staff t-shirts). Social media templates. Menu design.

‍